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Synthesia

Video Creation

AI video at enterprise scale, 160 languages.

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AISH Bottom Line

Synthesia is the enterprise-first AI avatar video platform, used by over 90% of Fortune 100 companies for L&D, training, and global communications across 160+ languages. Synthesia 3.0 adds Video Agents for real-time conversational skill assessment and job simulation, and Copilot for AI-assisted scriptwriting with knowledge base access. The compliance stack covers SOC 2 Type II, ISO 27001, ISO 42001, and GDPR, built in across all plan tiers.

Pros & Cons

Pros

160+ language support with one-click translation

Synthesia supports 160+ languages and voices with one-click translation into 80+ languages, AI dubbing that preserves lip-sync, and a multilingual video player that auto-selects the viewer's language. Personal avatars speak 30+ languages with voice cloning. Why it matters: Global organisations can produce a single master video and distribute localised versions without separate production workflows or voice actors per language.

Express-2 avatars with full-body gestures and Veo 3 B-roll

Express-2 avatars gesture like professional speakers with natural hand movements, full facial expressions, and accurate lip-sync. Veo 3 integration adds prompt-based B-roll, allowing avatars to demonstrate specific actions in any setting. Why it matters: Training and marketing videos with natural avatar behaviour are more engaging than static talking-head output, reducing the production quality gap between AI and traditional video.

Video Agents for real-time conversational video

Video Agents enable two-way real-time conversations within a video. An AI avatar talks, listens, and responds with business-specific knowledge, captures data in real time, and feeds it into connected systems. Supports training simulations, candidate screening, and guided workflows. Why it matters: This moves Synthesia from a content creation platform to an interactive training and assessment platform. No direct equivalent exists in competing avatar tools.

Cons

Desktop-only platform

Synthesia is available on desktop web only. Mobile users are limited to booking demos or testing the free video generator. No iOS or Android app exists. Impact: Teams where stakeholders review or approve content from mobile devices, or creators working away from desktops, face a constrained workflow.

Content moderation queue on all non-Enterprise plans

All videos pass through a content moderation process before finalisation. Priority moderation is reserved for Enterprise customers. Non-Enterprise users on time-sensitive projects may face delays between generation and delivery. Impact: Marketing and communications teams with tight publishing windows may find the moderation queue disruptive, particularly at Starter and Creator tiers.

Video minute allocations are tight below Enterprise

Free plan gives 10 minutes/month. Starter gives 120 minutes/year. Creator gives 360 minutes/year. Advanced features including AI dubbing, voice cloning, and customisable avatars require higher tiers or paid add-ons. Unused minutes do not carry over. Impact: Teams producing content at volume below Enterprise tier will hit limits quickly. The annual model means unused capacity in quiet periods is lost.

Pricing

Model:Freemium
Currency:USD
Billing:Monthly / Annual
Free tier:Free Trial

Starter

Individual creators

$29/ month
  • 1,200 credits/mo
  • Up to 10 minutes of video/month
  • 125+ AI avatars
  • 3 personal avatars
  • Download videos
Most Popular

Creator

Teams producing regularly

$89/ month
  • 3,600 credits/mo
  • Up to 30 minutes of video/month
  • 180+ AI avatars
  • 5 personal avatars
  • Interactive videos

Basic

Individuals getting started

Free
  • 1,200 credits/mo
  • Up to 10 minutes of video/month
  • 9 AI avatars
  • 160+ languages & voices
  • No credit card required

Enterprise

Large organizations

Custom
  • Unlimited video minutes
  • 240+ AI avatars
  • Unlimited personal avatars
  • SAML/SSO
  • Dedicated CSM

Plans and prices can change — always verify on the vendor's site.

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Features

1-Click Translation

Automatically translate videos into 80+ languages with one click, preserving voice and lip-sync with AI dubbing.

Personal Avatars

Create custom avatars that look and sound like you, speaking 30+ languages with voice cloning capability.

Express-2 AI Avatars

AI avatars with full-body gestures, waving, pointing, clapping, and natural facial expressions based on your script in any language. Veo 3 integration enables prompt-based B-roll footage with your avatar performing specific actions, from walking to demonstrating a product workflow.

Interactive Videos

Add quizzes, CTAs, and branching scenarios to make videos 10x more engaging with interactive elements.

AI Screen Recorder

Perfectly transcribes voiceovers, removes pauses, and lets you fix mistakes for easy-to-follow videos.

AI Video Assistant

Turn decks, PDFs, and websites into videos with AI, automating video creation from existing content.

Live Collaboration

Invite colleagues to share feedback and edit videos together in one shared workspace with version control.

Video Analytics

Track views, watch time, engagement, and clicks with built-in analytics for published videos.

Video Agents

Enable real-time, two-way conversations within a video. Viewers interact directly with an AI avatar that talks, listens, and responds with business-specific knowledge, capturing data in real time and feeding it into connected systems. Supports training simulations, job candidate screening, and guided learning experiences. Available to Enterprise customers.

Synthesia Copilot

Copilot writes video scripts in seconds by connecting to your knowledge bases and suggesting appropriate visual elements. Functions as an in-editor AI production assistant that reduces the time from brief to finished script.

Integrations

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Use Cases

IT, legal, and compliance teams

IT, legal, and compliance teams convert regulatory requirements, security policies, and audit procedures into clear training videos. The AI Video Assistant imports PDFs, policy documents, and SOPs directly, reducing manual script writing. SOC 2 Type II, ISO 42001, and GDPR compliance means the platform meets most regulated-industry procurement requirements out of the box. Version control keeps training materials updated across all distribution points.

L&D teams

L&D teams convert training scripts, SOPs, and onboarding documents into avatar-led videos in 160+ languages. One source script becomes consistent training content across global workforces. Companies training 380,000+ employees use the platform to deliver the same content quality regardless of location. SCORM export and LMS compatibility connect directly with existing training infrastructure.

HR and L&D teams using Video Agents

Video Agents power real-time training simulations and job candidate assessments. An AI avatar conducts structured conversations with the viewer, captures response data, and feeds results back into connected systems. L&D teams use this for role play practice, interview prep, and competency testing at scale, without scheduling human evaluators. Enterprise plan required.

Engine-Analysed

Data extracted and structured by the AISH Analysis Engine, not manually curated or vendor-submitted.

Verified & Dated

Pricing, features, and availability verified against Synthesia's public pages.

Editorially Independent

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Alternatives

Pictory

AI video creation tool that converts scripts and long-form content into short branded videos for social media and marketing teams.

HeyGen

AI video platform for creating personalised avatar-driven videos for sales outreach, marketing, and internal communications at scale.

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Comparisons