Synthesia
Video CreationAI video at enterprise scale, 160 languages.
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AISH Bottom Line
Synthesia is the enterprise-first AI avatar video platform, used by over 90% of Fortune 100 companies for L&D, training, and global communications across 160+ languages. Synthesia 3.0 adds Video Agents for real-time conversational skill assessment and job simulation, and Copilot for AI-assisted scriptwriting with knowledge base access. The compliance stack covers SOC 2 Type II, ISO 27001, ISO 42001, and GDPR, built in across all plan tiers.
Pros & Cons
Pros
160+ language support with one-click translation
Synthesia supports 160+ languages and voices with one-click translation into 80+ languages, AI dubbing that preserves lip-sync, and a multilingual video player that auto-selects the viewer's language. Personal avatars speak 30+ languages with voice cloning. Why it matters: Global organisations can produce a single master video and distribute localised versions without separate production workflows or voice actors per language.
Express-2 avatars with full-body gestures and Veo 3 B-roll
Express-2 avatars gesture like professional speakers with natural hand movements, full facial expressions, and accurate lip-sync. Veo 3 integration adds prompt-based B-roll, allowing avatars to demonstrate specific actions in any setting. Why it matters: Training and marketing videos with natural avatar behaviour are more engaging than static talking-head output, reducing the production quality gap between AI and traditional video.
Video Agents for real-time conversational video
Video Agents enable two-way real-time conversations within a video. An AI avatar talks, listens, and responds with business-specific knowledge, captures data in real time, and feeds it into connected systems. Supports training simulations, candidate screening, and guided workflows. Why it matters: This moves Synthesia from a content creation platform to an interactive training and assessment platform. No direct equivalent exists in competing avatar tools.
Cons
Desktop-only platform
Synthesia is available on desktop web only. Mobile users are limited to booking demos or testing the free video generator. No iOS or Android app exists. Impact: Teams where stakeholders review or approve content from mobile devices, or creators working away from desktops, face a constrained workflow.
Content moderation queue on all non-Enterprise plans
All videos pass through a content moderation process before finalisation. Priority moderation is reserved for Enterprise customers. Non-Enterprise users on time-sensitive projects may face delays between generation and delivery. Impact: Marketing and communications teams with tight publishing windows may find the moderation queue disruptive, particularly at Starter and Creator tiers.
Video minute allocations are tight below Enterprise
Free plan gives 10 minutes/month. Starter gives 120 minutes/year. Creator gives 360 minutes/year. Advanced features including AI dubbing, voice cloning, and customisable avatars require higher tiers or paid add-ons. Unused minutes do not carry over. Impact: Teams producing content at volume below Enterprise tier will hit limits quickly. The annual model means unused capacity in quiet periods is lost.
Pricing
Starter
Individual creators
- 1,200 credits/mo
- Up to 10 minutes of video/month
- 125+ AI avatars
- 3 personal avatars
- Download videos
Creator
Teams producing regularly
- 3,600 credits/mo
- Up to 30 minutes of video/month
- 180+ AI avatars
- 5 personal avatars
- Interactive videos
Basic
Individuals getting started
- 1,200 credits/mo
- Up to 10 minutes of video/month
- 9 AI avatars
- 160+ languages & voices
- No credit card required
Enterprise
Large organizations
- Unlimited video minutes
- 240+ AI avatars
- Unlimited personal avatars
- SAML/SSO
- Dedicated CSM
Plans and prices can change — always verify on the vendor's site.
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Features
1-Click Translation
Automatically translate videos into 80+ languages with one click, preserving voice and lip-sync with AI dubbing.
Personal Avatars
Create custom avatars that look and sound like you, speaking 30+ languages with voice cloning capability.
Express-2 AI Avatars
AI avatars with full-body gestures, waving, pointing, clapping, and natural facial expressions based on your script in any language. Veo 3 integration enables prompt-based B-roll footage with your avatar performing specific actions, from walking to demonstrating a product workflow.
Interactive Videos
Add quizzes, CTAs, and branching scenarios to make videos 10x more engaging with interactive elements.
AI Screen Recorder
Perfectly transcribes voiceovers, removes pauses, and lets you fix mistakes for easy-to-follow videos.
AI Video Assistant
Turn decks, PDFs, and websites into videos with AI, automating video creation from existing content.
Live Collaboration
Invite colleagues to share feedback and edit videos together in one shared workspace with version control.
Video Analytics
Track views, watch time, engagement, and clicks with built-in analytics for published videos.
Video Agents
Enable real-time, two-way conversations within a video. Viewers interact directly with an AI avatar that talks, listens, and responds with business-specific knowledge, capturing data in real time and feeding it into connected systems. Supports training simulations, job candidate screening, and guided learning experiences. Available to Enterprise customers.
Synthesia Copilot
Copilot writes video scripts in seconds by connecting to your knowledge bases and suggesting appropriate visual elements. Functions as an in-editor AI production assistant that reduces the time from brief to finished script.
Integrations
Use Cases
IT, legal, and compliance teams convert regulatory requirements, security policies, and audit procedures into clear training videos. The AI Video Assistant imports PDFs, policy documents, and SOPs directly, reducing manual script writing. SOC 2 Type II, ISO 42001, and GDPR compliance means the platform meets most regulated-industry procurement requirements out of the box. Version control keeps training materials updated across all distribution points.
L&D teams convert training scripts, SOPs, and onboarding documents into avatar-led videos in 160+ languages. One source script becomes consistent training content across global workforces. Companies training 380,000+ employees use the platform to deliver the same content quality regardless of location. SCORM export and LMS compatibility connect directly with existing training infrastructure.
Video Agents power real-time training simulations and job candidate assessments. An AI avatar conducts structured conversations with the viewer, captures response data, and feeds results back into connected systems. L&D teams use this for role play practice, interview prep, and competency testing at scale, without scheduling human evaluators. Enterprise plan required.
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Pricing, features, and availability verified against Synthesia's public pages.
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