Moz
SEO & Search MarketingAll-in-one SEO platform with trusted Domain Authority metrics
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AISH Bottom Line
Moz Pro brings keyword research, rank tracking, site audits, and competitive analysis together around Domain Authority metrics that have been the agency reporting standard since 2004. The platform layers Moz Academy, Whiteboard Friday, and the Beginner's Guide to SEO directly into the product ecosystem, so teams build capability and tooling at the same time. The best fit for agencies and SEO teams who need credible, data-rich tooling and can tolerate 24-hour support response times in exchange for the depth.
Pros & Cons
Pros
Full SEO Workflow in a Single Platform
Keyword research, rank tracking, site audits, competitive analysis, and client reporting in one platform. Why it matters: Eliminates tool-switching costs and the data reconciliation work that comes from running separate SEO products side by side.
AI Keyword Grouping by Search Intent
AI-powered keyword grouping classifies search queries by intent: informational, navigational, commercial, or transactional. Why it matters: Surfaces why people search, not just what they search for, so content maps to actual decision stages rather than keyword volume alone.
Built-In SEO Education and Training Resources
Moz Academy, Whiteboard Friday video series, and the Beginner's Guide to SEO (10M+ reads) are built into the product ecosystem. Why it matters: Teams build SEO capability and tooling at the same time rather than sourcing training and software from separate vendors.
Cons
Structured Onboarding Required for Full Value
Feature depth across keyword research, link analysis, crawling, and reporting requires structured onboarding to use to full effect. Impact: Teams expecting immediate results from day one will underuse the platform and underestimate the return on their subscription.
24-Hour Support Response Across All Plans
Standard support response time is 24 hours with no live chat or phone option, including on the Large plan. Impact: Time-sensitive issues such as ranking drops, crawl failures, and client-facing dashboard outages have no same-day resolution path through Moz support.
No Published Uptime SLA or Status Page
No published uptime SLAs or status page commitments for a platform teams rely on for daily ranking data. Impact: Agencies and enterprise teams cannot set client expectations around data reliability without formal uptime guarantees.
Pricing
Starter
Small businesses or startups
- 1 user included
- 1 tracked site
- 50 tracked keywords per month
- 20K pages crawled per month
- Keyword Suggestions by Topic
Standard
Small businesses
- 1 user included
- 3 tracked sites
- 300 tracked keywords per month
- 400K pages crawled per month
- Standard SEO tools with backlink analysis
Medium
Most folks start here
- 2 users included
- 10 tracked sites
- 1,500 tracked keywords per month
- 2M pages crawled per month
- AI Visibility (in Beta)
Large
Larger businesses and agencies
- 3 users included
- 25 tracked sites
- 3,000 tracked keywords per month
- 5M pages crawled per month
- All Medium features plus increased quotas
Plans and prices can change — always verify on the vendor's site.
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Features
Keyword Explorer
Discover and prioritize keywords with search volume, difficulty scores, AI-grouped keyword suggestions by search intent, and SERP analysis. Helps identify the right terms to target and understand the intent behind searches (informational, navigational, commercial, transactional).
Rank Tracker
Track keyword rankings across search engines and locations. Monitor desktop and mobile performance, measure search visibility over time, and benchmark against competitors from a central campaign dashboard.
Link Explorer
Comprehensive backlink analysis covering inbound links, linking domains, Domain Authority, Page Authority, and Brand Authority. Identify competitor link profiles and surface new link-building opportunities.
Site Crawl
Automated in-depth site audits that surface technical SEO issues including broken links, duplicate content, missing metadata, and crawl errors. Provides prioritized error reports with actionable fix guidance.
On-Page Grader
Analyse individual pages and receive actionable on-page optimisation recommendations for targeted keywords. Scores pages on SEO health and highlights specific improvements to improve rankings.
Domain Overview & Competitive Research
Enter any domain to see Domain Authority, Page Authority, Brand Authority, linking domains, ranking keywords, and overall site health. Includes SERP analysis and keyword gap tools to uncover competitor strategies and content opportunities.
Campaigns & Reporting
Track multiple sites and monitor competitors from a unified dashboard. Connect Google Analytics for traffic insights. Generate customisable, client-ready reports with scheduled delivery for agency and enterprise use.
MozBar & AI Features
MozBar Premium Chrome extension for instant on-page metrics while browsing. Includes AI-powered features: Moz AI in Domain Overview for search theme discovery, AI Visibility Dashboards for performance tracking, and AI Content Briefs for content recommendations.
Integrations
Use Cases
Build and schedule automated custom SEO reports for monthly client deliverables, pulling rank tracking and site health data into branded templates from a unified campaign dashboard.
Maintain consistent business listings across directories and Google Business Profile using Moz Local, reducing ranking inconsistencies caused by mismatched location data.
Optimise individual pages and landing pages using AI Content Briefs and On-Page Grader recommendations, targeting specific keywords with data-backed on-page improvements.
Identify content gaps and SERP opportunities across multiple client sites using keyword research, search intent classification, and competitor keyword analysis from a unified platform.
Track thousands of keyword rankings across mobile and desktop with STAT-tier infrastructure, measuring search visibility changes across large keyword portfolios over time.
Engine-Analysed
Data extracted and structured by the AISH Analysis Engine, not manually curated or vendor-submitted.
Verified & Dated
Pricing, features, and availability verified against Moz's public pages.
Editorially Independent
AISH may earn affiliate commissions. This never influences our analysis, scoring, or recommendations.
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