Leonardo.ai
Image GenerationAI image and video generation with custom model training
AISH may earn a commission · How we fund this site
AISH Bottom Line
Leonardo.ai delivers a capable multi-modal generation platform with standout custom model training and a genuinely generous free tier that resets daily. Game developers and brand teams will value style consistency across large asset volumes. The catch: video generation is locked to the top-tier plan ($60/month), and free-tier users don't own generated content. Token depletion interrupts workflows without clear information on relaxed generation turnaround.
Pros & Cons
Pros
Genuine Daily-Reset Free Tier
The free plan provides 150 Fast Tokens daily plus 150 Token Bank, and this resets every day — not a monthly allocation that runs out by the 15th. Combined with zero paywall on core features (basic quality settings, public creations, single collection), casual creators can generate regularly without friction. Why it matters: Creators can maintain a daily practice, test ideas, or evaluate the platform without spending money, reducing barrier to discovery.
Custom Model Training on Every Tier
Even the $12/month Essential tier allows training 10 personal AI models from user datasets. This enables style consistency across large asset volumes — a pro previously limited to enterprise tools. Premium and Ultimate tiers extend this to 20 and 50 models respectively. Why it matters: Freelancers and studios can standardize visual output without hiring external resources, which is the core value for brand work and game asset production.
Token Bank Accommodates Burst Creative Work
All tiers include a Token Bank sized at 3x the monthly allocation. Creative workflows are bursty; designers iterate intensively during ideation then maintain less frequent usage. The Token Bank prevents artificial throttling during high-productivity sessions without forcing tier upgrades. Why it matters: Workflows adapt to real creative patterns rather than forcing flat monthly consumption.
Cons
Video Generation Exclusively on $60/Month Tier
Every video generation feature is restricted to the Ultimate plan. Creators who need both image and video for even occasional use must pay $60/month instead of mixing tiers, forcing overprovisioning of tokens they won't use for the sake of video access. Impact: Pricing jumps from $30 (Premium) to $60 (Ultimate) for a single feature category, eliminating a mid-tier that would capture many small studios and production teams.
Free-Tier Users Don't Own Generated Content
The pricing page explicitly states that free-tier users do not retain intellectual property rights over generated images. Paid subscribers own outputs; free users receive non-exclusive, royalty-free license only. Impact: Professional workflows requiring IP ownership cannot use the free tier, even for ideation, limiting the free tier's utility to purely personal exploration.
Pricing
FREE
Casual creators exploring AI
- 150 Fast Tokens per day
- 150 Token Bank
- Public creations access
- Basic quality settings
- 1 personal collection
Essential
Daily hobbyists and enthusiasts
- 8,500 Fast Tokens per month
- 25,500 Token Bank
- Private creations access
- Enhanced quality settings
- 10 Personal AI models
Premium
Semi-professionals and active creators
- 25,000 Fast Tokens per month
- 75,000 Token Bank
- Private creations access
- 20 Personal AI models
- Unlimited relaxed image generation
Ultimate
Professional creators and businesses
- 60,000 Fast Tokens per month
- 180,000 Token Bank
- 50 Personal AI models
- Unlimited relaxed image generation
- Unlimited relaxed video generation
Plans and prices can change — always verify on the vendor's site.
Visit Leonardo.ai →AISH may earn a commission · How we fund this site
Features
AI Image Generation
Generate images across multiple quality tiers using Fast Tokens for priority processing and relaxed generation as background queue. Supports text-to-image workflows.
AI Video Generation
Generate video content from text prompts or static images. Unlimited relaxed video generation available on Ultimate tier only.
Personal AI Model Training
Train custom AI models from your own image datasets to generate content in personalized artistic styles. Essential tier allows 10 models, Premium 20, Ultimate 50.
Token-Based Creative Engine
Daily-resetting Free Tokens (150 fast + 150 bank) or monthly-resetting paid allocations with Token Bank providing 3x monthly allowance as burst capacity.
Private Creations & Collections
Paid plans unlock private image storage and personal collections, keeping generated assets confidential instead of publicly visible.
REST API
Public API for integrating image and video generation with Bearer token authentication. Text-to-image, image-to-image, and image-to-video workflows documented and operational.
Integrations
Use Cases
Marketing teams managing multiple campaigns can train models on brand guidelines or design systems, then generate on-brand variations of social cards, ad layouts, and promotional imagery. The Token Bank accommodates burst generation during campaign launches. Integration with Make and Pabbly Connect enables automated workflow triggers without manual tool switching.
Game studios can train personal AI models on conceptual artwork or style references, then generate production-ready sprites, textures, and character variations maintaining visual consistency. The Essential tier ($12/month) provides sufficient tokens for daily iteration during prototyping, while Premium ($30/month) handles production-phase bulk asset generation. Studios can maintain 10-20 custom models capturing different aesthetic directions without hiring external artists for every variation.
Freelance designers and artists use the daily-resetting free tier for unlimited exploration and client mockups, upgrading to Essential only when prototypes are approved for delivery. The free tier's Token Bank provides burst capacity for intensive ideation sessions without losing productivity to token exhaustion.
Engine-Analysed
Data extracted and structured by the AISH Analysis Engine, not manually curated or vendor-submitted.
Verified & Dated
Pricing, features, and availability verified against Leonardo.ai's public pages.
Editorially Independent
AISH may earn affiliate commissions. This never influences our analysis, scoring, or recommendations.
Alternatives
Midjourney
AI image generation model known for high-quality artistic and photorealistic outputs, widely used by designers and creative professionals as a direct Leonardo alternative.