ChatGPT
AI AssistantsAI assistant covering text, images, video, voice, and agentic workflows in a single subscription
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AISH Bottom Line
ChatGPT is the deployed leader in AI assistants, with 800M+ active users across consumer and enterprise. The product spans seven pricing tiers from free to $200/month for individuals, with Business and Enterprise plans for teams. Codex runs agentic software development tasks natively. Deep Research synthesizes multi-source cited reports. Images 2.0 reasoning mode, Sora video, voice and video mode with screen sharing, and Workspace Agents (research preview) cover multimodal and automation workflows. Business and Enterprise plans include SOC 2 Type 2, ISO 27001/27017/27018/27701, GDPR, CCPA, and HIPAA support with encryption key management.
Pros & Cons
Pros
Broadest plan range of any AI assistant with the largest custom AI library
ChatGPT spans seven pricing tiers from Free to $200/month for individuals plus $20/seat/month for teams, making it accessible across more budgets than any comparable AI assistant. The GPT Store hosts 3M+ custom GPTs across writing, research, programming, education, and lifestyle, giving users a growing library of specialised configurations beyond the base product. Why it matters: More plan options mean fewer users forced into a tier that doesn't fit their actual usage. The GPT Store reduces the need to build workflows from scratch for common tasks.
Fully multimodal across text, voice, image, and video in one product
ChatGPT covers text (GPT-5.4), voice and video mode (Advanced, Plus and above), image generation (Images 2.0, all plans for Instant mode), and video generation (Sora, Plus and above) within a single subscription. Images 2.0, launched April 21 2026, adds reasoning-based generation with multi-image batching and layout planning. No other AI assistant ships all four modalities at this breadth. Why it matters: A single subscription covers diverse content types, cutting the need for multiple specialised tools across text, image, voice, and video workflows.
Agentic coding platform with Codex competing directly with GitHub Copilot and Claude Code
Codex handles multi-file code changes, automated pull request review via GitHub tagging, and parallel async cloud tasks across CLI, IDE, and the desktop app. Available on Plus and above, with dedicated usage allocations in the Pro $100 and Pro $200 tiers. Business and Enterprise plans include Codex seats and administrative controls for team-wide coding automation. Why it matters: Engineering teams can delegate multi-step coding tasks rather than single queries, reducing manual loop-back and review overhead.
Cons
Ads introduced on Free and Go plans in multiple markets
Free and Go plan users in the US, Australia, New Zealand, and Canada see contextual ads below responses. Go plan users cannot remove ads without upgrading to Plus ($20/month). Ads are personalised using in-session context and, if enabled, past chats and memories. Impact: Users who rely on Free or Go for daily workflows face an ad-supported experience, and Go plan subscribers have no ad-free path at their price point.
Usage limits across all tiers are opaque until hit
All plans include separate usage quotas for general messages, Deep Research, Codex, Agent Mode, and Workspace Agents. Specific per-feature thresholds are not clearly documented on public-facing pricing pages, making total cost difficult to predict for high-volume users before committing to a tier. Impact: Teams running multiple agentic features simultaneously may hit caps unexpectedly and face unplanned credit purchasing.
Pricing
Free
Individuals getting started
- Limited access to GPT-5.3 (falls back to GPT-5.2 Mini after limit)
- Limited messages and uploads
- Limited image generation
- Limited Deep Research
- Limited memory and context
- Includes ads in the US, Australia, New Zealand, and Canada
Go
Casual users wanting more volume at a low price
- GPT-5.2 Instant unlimited
- GPT-5.3 up to 160 messages per 3 hours
- More file uploads and image generation
- Longer memory window
- Projects, tasks, and custom GPTs
- Includes ads in the US
- No Deep Research, Sora, Codex, or Agent Mode
Plus
Power users — the most popular paid tier
- GPT-5.4 and GPT-5.4 Thinking
- 10 Deep Research runs per month
- Sora 1 video generation (preview)
- Codex agent and Agent Mode
- DALL-E image generation
- Advanced voice and video mode with screen sharing
- Canvas for collaborative writing and code
- Custom GPTs
- Ad-free
Pro $100
Heavy users who hit Plus limits regularly but not the $200 ceiling
- GPT-5.4 Pro
- 5x Plus usage limits
- 50 Deep Research runs per month
- Codex agent access
- All Plus features
- Launch promo: 10x Codex usage through May 31, 2026
Pro $200
Professional users and developers with maximum throughput needs
- GPT-5.4 Pro
- 20x Plus usage limits
- 250 Deep Research runs per month
- Maximum Codex and Agent Mode access
- Unlimited GPT-5.4 and file uploads
- All Pro $100 features
Business
Teams and startups — minimum 2 users
- Unlimited GPT-5.4 with generous GPT-5.4 Thinking access
- 60+ app integrations including Slack, Google Drive, SharePoint, GitHub, Atlassian
- Workspace Agents (research preview)
- Secure dedicated workspace
- Admin console with SAML SSO and MFA
- GDPR, CCPA, CSA STAR, and SOC 2 Type 2 compliance
- No training on your business data by default
- Shared projects and workspace GPTs
- Data analysis, Canvas, and recording mode
- Codex and ChatGPT Agent access
Enterprise
Large organizations needing full governance and compliance controls
- Everything in Business
- HIPAA compliance support
- SCIM provisioning and domain verification
- Encryption key management (EKM) for custom data control
- Custom data retention policies
- Data residency options
- Org-wide audit logs and Compliance API
- SLA-backed 24/7 priority support
- Custom legal terms
- AI advisors for eligible customers
Plans and prices can change — always verify on the vendor's site.
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Features
Writing, Brainstorming and Editing
Write, brainstorm, and refine ideas across any format — blog posts, emails, scripts, reports — with AI assistance at every stage of the creative process. GPT-5.4 Thinking, available on Plus and above, brings deeper reasoning to complex writing tasks.
Codex — AI Coding Agent
Codex is an AI coding agent that works in parallel to write features, fix bugs, run tests, and manage pull requests — including automated code review via GitHub tagging. Available on Plus and above, with dedicated usage tiers in Pro $100 and Pro $200. Business and Enterprise plans support Codex seats for team-wide coding automation.
Deep Research
ChatGPT runs deep, multi-step research tasks on complex topics, synthesizing information from across the web into structured, cited reports. Available on Plus (10 runs/month), Pro $100 (50 runs/month), and Pro $200 (250 runs/month). Deep Research can also pull from connected apps via Business plan connectors.
Voice and Video Mode
Have real-time voice and video conversations with ChatGPT via the mobile app or desktop. Advanced mode on Plus and above supports audio, video, and screen sharing for live demos, tutoring, and hands-free interaction.
Sora Video Generation
Generate short AI videos from text prompts using Sora, OpenAI's video generation model. Available on Plus, Pro, Business, and Enterprise plans.
Image Generation (ChatGPT Images 2.0)
Generate images within ChatGPT using ChatGPT Images 2.0 (gpt-image-2), launched April 21, 2026. Instant mode is available on all plans including Free. Thinking mode — with web search, layout reasoning, and multi-image batching — requires Plus or above. DALL-E 2 and DALL-E 3 retire May 12, 2026.
Canvas — Collaborative Writing and Code
Work side-by-side with ChatGPT in an interactive canvas for iterative writing and coding projects. Canvas keeps edits in-context, lets you refine specific sections, and is available from Plus upward.
Web Search with Citations
Search the web in real time and get fast, timely answers with links to relevant sources. Available across all plans, web search powers research tasks and time-sensitive queries.
Data Analysis and Code Execution
ChatGPT includes a built-in code interpreter that executes Python, analyzes uploaded data files, generates visualizations, and produces downloadable outputs within the chat interface.
Memory
ChatGPT builds persistent memory across sessions, remembering context, preferences, and user-specified information. Memory applies across all chats by default, can be project-scoped, and is searchable. Users retain full control and can delete any remembered item at any time.
Agent Mode
Run multi-step autonomous task sequences that navigate the web, execute code, interact with apps, and complete end-to-end workflows without manual prompting at each step. Available on Plus and above; web only.
Tasks
Schedule recurring prompts and automated actions to run at set times without manual triggering. Paid feature — not available on Free. Tasks can reference connected apps and workspace data on Business plans.
Record Mode
Record meetings and conversations directly in ChatGPT for real-time transcription and summarization. Available on paid plans.
Shopping
Discover, compare, and decide on products directly within ChatGPT. Browse results conversationally, compare side-by-side with price, reviews, and features, and upload images to find similar items. Powered by the Agentic Commerce Protocol (ACP). Rolling out to all users April 2026.
Workspace Agents
Build and run autonomous agents for repeatable business workflows within a ChatGPT Business or Enterprise workspace. Agents connect to apps (Google Drive, Google Calendar, Slack, SharePoint), can run on a schedule, and are shared within a workspace directory. In research preview as of April 2026; credit-based pricing from May 6, 2026.
Interactive Learning Modules
For questions covering math, science, and formula-based subjects, ChatGPT presents interactive visual modules where users can experiment with variables and formulas in real time rather than reading static explanations.
File Library
ChatGPT automatically saves uploaded and created files to a persistent library, allowing users to find, reuse, and build on previous work across separate conversations without re-uploading.
Integrations
Use Cases
Business and Enterprise plans cover SOC 2 Type 2, ISO 27001/27017/27018/27701, CSA STAR, GDPR, CCPA, with HIPAA support on Enterprise. Business includes SAML SSO, MFA, no training on business data by default, and 60+ native app connectors. Enterprise adds encryption key management, SCIM provisioning, domain verification, custom data retention, data residency, org-wide audit logs, and a Compliance API.
Deep Research runs multi-step web investigations on complex topics and produces structured, cited reports equivalent to hours of manual research work. Available on Plus (10 runs/month), Pro $100 (50 runs/month), and Pro $200 (250 runs/month). On Business and Enterprise plans, Deep Research can also pull from connected apps including Google Drive, GitHub, and SharePoint, allowing internal data to be combined with public sources in a single research run.
ChatGPT covers text, voice, image, and video generation within one product and one subscription. Images 2.0 (gpt-image-2) launched April 21, 2026, with reasoning-based generation including layout planning and multi-image batching available on Plus+. Sora generates short videos from text prompts on paid plans. Voice and video mode with screen sharing is available on Plus. Canvas provides iterative document and code editing within the same session.
Workspace Agents (research preview, Business and Enterprise) enable teams to build and run autonomous agents for repeatable workflows, connecting to Google Drive, Google Calendar, Slack, and SharePoint, then scheduling and sharing them across the organization. ChatGPT also supports Tasks for scheduled, recurring prompts and Record Mode for meeting transcription and summarization, reducing manual overhead across standard operational routines.
Codex is an AI coding agent that works in parallel to write features, fix bugs, run tests, and review pull requests autonomously via GitHub integration. Teams can run multiple Codex agents simultaneously on separate tasks, with worktrees and reviewable diffs available in the Codex desktop app on Windows. Available on Plus and above; Business and Enterprise plans include Codex seats and administrative controls. GPT-5.5 Thinking (rolling out April 2026) further extends Codex's agentic coding performance.
Engine-Analysed
Data extracted and structured by the AISH Analysis Engine, not manually curated or vendor-submitted.
Verified & Dated
Pricing, features, and availability verified against ChatGPT's public pages.
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Alternatives
Gemini
Google's AI assistant with deep Google Workspace integration, multimodal capabilities, and Gemini Advanced for power users at $19.99/month.
Claude
Anthropic's AI assistant known for long-context document analysis, nuanced reasoning, and a growing enterprise product suite including Cowork and Claude Design.